Analisis Digital Marketing Dalam Meningkatkan Penjualan Pada Usaha Mikro Kecil Menengah (UMKM) Kuliner Di Kota Banjar

Authors

  • Dian Hadiani Sekolah Tinggi Ilmu Sosial dan Ilmu Politik Bina Putera Banjar
  • Riza Purnama STISIP Bina Putera Banjar

DOI:

https://doi.org/10.52423/businessuho.v10i01.50

Keywords:

Digital Marketing; Sales; UMKM, Culinary; Banjar City

Abstract

Digital marketing has not been carried out comprehensively by all culinary UMKM in Banjar City. So the urgency of this study is to analyze Digital Marketing in increasing sales at Culinary UMKM  in Banjar City. The purpose of this study is to analyze and describe in depth related to the analysis of Digital Marketing in increasing Sales of Culinary Small and Medium Enterprises (UMKM) in Banjar City. The research method used is Descriptive Qualitative. The results are the overall relevance of Incentive Programs, Interactive, Cost / Transaction, and Site Design in digital marketing strategies for culinary UMKM  in Banjar City are interrelated in building an effective and efficient marketing system

References

Aditya, R., & Rusdianto, R. Y. (2024). Implementation of Digital Marketing in Increasing Sales of the Bronchips Brownies Chips MSME Brand. Jurnal Ekonomi Dan Bisnis Digital, 2(1), 121–126.

Ananda, N. P., Rahmah, F. T., & Ramdhani, A. R. (2024). Using gamification in education: Strategies and impact. Hipkin Journal Of Educational Research, 1(1), 1–12.

Arif, S. (2024). ANALISIS PENGUNAAN E-COMMERCE TERHADAP PENINGKATAN PENJUALAN PADA UMKM DALAM PERSPEKTIF BISNIS ISLAM (Studi pada UMKM Vee Store Katibung Lampung Selatan). UIN Raden Intan Lampung.

Hartanti Nugrahaningsih, S. E. (2024). Marketing 4.0 Era Baru Pemasaran Digital. Takaza Innovatix Labs.

Harto, B., Pramuditha, P., Rukmana, A. Y., Sofyan, H., Rengganawati, H., Dwijayanti, A., & Sumarni, T. (2023). Strategi Social Media Marketing Melalui Dukungan Teknologi Informasi dalam Kajian Kualitatif Pada UMKM Kota Bandung. Komversal, 5(2), 244–261.

Haryono, D., Zakaria, W. A., & Murniati, K. (2021). Transaction Cost and Its Effect to The Income of Cassava Farming. Jurnal Penelitian Pertanian Terapan, 21(2), 167–183.

Jayantini, I. G. A. S. R., Suastini, N. W., Ayomi, P. N., & Putri, I. G. A. W. G. (2021). PENINGKATAN HASIL USAHA MIKRO BIDANG KULINER MELALUI STRATEGI PEMASARAN BERBASIS MEDIA DIGITAL. PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT FAKULTAS BAHASA ASING UNIVERSITAS MAHASARASWATI DENPASAR (SENADIBA) 2021, 1(1), 120–128.

Kapoor, R., & Kapoor, K. (2021). The transition from traditional to digital marketing: a study of the evolution of e-marketing in the Indian hotel industry. Worldwide Hospitality and Tourism Themes, 13(2), 199–213.

Mariam, S., & Ramli, A. H. (2023). Pelatihan dan pendampingan membangun praktik digital marketing unggul untuk peningkatan pemasaran UMKM di Kota Jakarta Barat. Indonesian Collaboration Journal of Community Services (ICJCS), 3(4), 379–390.

Melović, B., Jocović, M., Dabić, M., Vulić, T. B., & Dudic, B. (2020). The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro. Technology in Society, 63, 101425.

Muhammad Sujai, S. E., MM, M. S., Cahyadi, N., S ST, M. M., Asmawati, M. S., ST, I. A. S., SE, S. H., Yucha, N., SE, M., & Irhamni, F. (2022). Manajemen Keuangan. CV Rey Media Grafika.

Napisah, L. S., Taufikurachman, C., & Harto, B. (2024). Pemberdayaan Umkm Melalui Pendekatan Manajemen Keuangan Partisipatif Pada Umkm Sektor Kuliner Dan Fashion Di Bandung. Community Development Journal: Jurnal Pengabdian Masyarakat, 5(4), 6574–6581.

Nuraisyah, N., Haryono, D., & Lutfiani, L. (2023). Pelatihan Strategi Digital Marketing Bagi Usaha Mikro Kecil Dan Menengah (UMKM) Di Kecamatan Sarjo (Membentuk Dan Mendukung Pengembangan Wirausahawan Muda Dan Pemula). Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS), 2(2), 63–78.

Olson, E. M., Olson, K. M., Czaplewski, A. J., & Key, T. M. (2021). Business strategy and the management of digital marketing. Business Horizons, 64(2), 285–293.

Puspita, M., & Aprilia, A. (2020). Faktor-Faktor Pendorong Konsumen Surabaya Membeli Makanan Dan Minuman Melalui Aplikasi Gofood Dan Grabfood. Jurnal Manajemen Perhotelan, 6(2), 88–98.

Rahma, R. S., Ramdan, A., Aditiya, R., Siska, S., Ramdan, G., & Maulana, A. (2024). Peran Strategi Pemasaran Digital UMKM Banten terhadap Loyalitas Pelanggan (Studi Case Apex Banten). Jurnal Altifani Penelitian Dan Pengabdian Kepada Masyarakat, 4(5), 376–383.

Roggeveen, A. L., & Sethuraman, R. (2020). Customer-interfacing retail technologies in 2020 & beyond: An integrative framework and research directions. Journal of Retailing, 96(3), 299–309.

Saura, J. R. (2021). Using data sciences in digital marketing: Framework, methods, and performance metrics. Journal of Innovation & Knowledge, 6(2), 92–102.

SOEAN, N. U. R., & SARI, M. (2023). PENERAPAN STRATEGI DIGITAL MARKETING PADA SALON BEKY UNTUK MENINGKATKAN PELANGGAN. Institut Agama Islam Negeri (IAIN) Palopo.

Winarti, C. (2021). Pemanfaatan Sosial Media oleh UMKM Dalam Memasarkan Produk di Masa Pandemi Covid-19. Universitas Tanjungpura, 195–206.

Zaenuri, M. (n.d.). Gogrok Covid-19: Inovasi Program Komunitas Berbasis Teknologi Informasi. PELAYANAN PUBLIK, 84.

Downloads

Published

2025-04-12

Issue

Vol. 10 No. 01 (2025): Journal Business UHO

Section

Articles

License

Copyright (c) 2025 Dian Hadiani, Riza Purnama

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

License Term
  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
  3. Every publication is open access for educational purposes, research, and library. Other than the aims mentioned above, the editorial board is not responsible for copyright violations.

Creative Commons License Business UHO: Jurnal Administrasi Bisnis this work is licensed under  a Creative Commons Attribution-ShareAlike 4.0 International License

Copyright ©2022 Author Powered by Public Knowledge Project OJS