Vol. 11 No. 1 (2026): Journal Business UHO

Articles

• Pengaruh Pendapatan dan Media Sosial terhadap Keputusan Pembelian Produk Fashion Bermerek di Shopee: Peran Mediasi Citra Merek pada Perempuan Pekerja di Bandar Lampung

  Muhammad Sulaiman, Imma Adiningtyas, I Gusti Ngurah Dwi W, Naafi Yudha Diputra

  1 - 16

  • pdf

• Turnover Intention Karyawan dalam Perspektif Social Exchange Theory: Peran Job Stress, Organizational Justice, dan Perceived Organizational Support

  Sugeng Wibowo, Aditya Ferdiana Arief, Heru Maryanto

  17 - 33

  • pdf

• Sustainable Marketing Innovation and Competitive Advantage in SMEs: A Conceptual Review from the Resource Capability-Based Perspective

  Anni Rahimah, Mukhibatul Hikmah, Arik Prasetya, M. Rizki Pratama, Layyin Nafisa

  34 - 48

  • pdf

• Pengaruh Atribut Layanan Digital Terhadap Loyalitas Pelanggan Hotel Berbintang di Jakarta dan Bandung Melalui Mediasi Kepuasan Pelanggan

  Ilham Fauzan Putra, Frischa Cahya Ayunda

  49 - 62

  • pdf

• Determinan Behavioral Intention Wisatawan Desa Wisata Jatimulyo: Emotional Experience, Novelty Seeking, dan Tourist Satisfaction

  Eny Endah Pujiastuti, Suratna, Hastho Joko Nur Utomo, Winda Septiani, Adiitia Nur Prasojo

  63 - 76

  • pdf