Pengaruh Tourist Experience dan Recreation Benefit Terhadap Tourist Satisfaction serta Dampaknya pada Revisit Intention

Eny Endah Pujiastuti; Hastho Joko Nur Utomo; Rosalia Dwi Fadma Tjahjanti; Cahyo Adi Jati Nugroho; Aprilia  Diani Sari

doi:10.52423/businessuho.v10i02.83

Authors

Eny Endah Pujiastuti Universitas Pembangunan Nasional "Veteran" Yogyakarta
Hastho Joko Nur Utomo Universitas Pembangunan Nasional "Veteran" Yogyakarta
Rosalia Dwi Fadma Tjahjanti Universitas Pembangunan Nasional "Veteran" Yogyakarta
Cahyo Adi Jati Nugroho Universitas Pembangunan Nasional "Veteran" Yogyakarta
Aprilia Diani Sari Universitas Pembangunan Nasional "Veteran" Yogyakarta

DOI:

https://doi.org/10.52423/businessuho.v10i02.83

Keywords:

Tourist Experience, Recreation Benefit, Tourist Satisfaction, Revisit Intention, Behavorial Intention

Abstract

Returning tourists tend to stay longer at a destination, participate more intensively in consumption activities, are more satisfied, and spread positive word of mouth, while requiring much lower marketing costs than first-time visitors (Lehto et al., 2004; Zhang et al., 2018). The intention to return to a tourist destination is considered a type of post-consumption behavior. The formulation of this study is to analyze and prove: (1). Does tourist experience have a significant effect on Tourist Satisfaction? (2). Does Recreation Benefit have a significant effect on tourist satisfaction? (3). Does tourist experience have a significant effect on revisit intention? (4). Does recreation benefit have a significant effect. The location of the study was at the Goa Cemara Beach destination, Bantul, Special Region of Yogyakarta. The data collection technique used Google form. The sample with the criteria of tourists who were visiting, the number of samples was 138 tourists. The analysis technique used Structural Equating Modeling (SEM) which was operated using the AMOS application. The conclusion is (1) tourist experience has a significant effect on tourist satisfaction. (2) recreation benefits have a significant effect on tourist satisfaction, (3) tourist experience has a significant effect on revisit intention, (4) recreation benefits have a significant effect on revisit intention. (5) tourist satisfaction has a significant effect on revisit intention. The research findings imply that it is important for tourism destination managers to understand how tourist experiences will be remembered and what antecedent factors influence the formation of experiences. This can guide tourism destination management and marketing practices and support the development of appropriate promotional materials but also influence innovation in developing tourism products and services.

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