Pengaruh Sosialisasi, Aksesibilitas dan Kualitas Pelayanan Program BPJS Ketenagakerjaan Terhadap Peningkatan Kesejahteraan Pegawai Informal

Abstract

In an effort to improve the welfare of informal workers, BPJS Employment plays an important role as a social protector through the transformation of JAMSOSTEK by Law no 24 of 2011. This research uses a quantitative descriptive approach with a purposive sampling technique on 150 respondents, who are online drivers in Surakarta. Data was collected through questionnaires and analyzed using SPSS to test the proposed hypotheses. The research results show that effective socialization, adequate accessibility, and good service quality significantly influence the welfare of online drivers. Good outreach helps workers understand their benefits and rights in the BPJS Employment program, while adequate accessibility makes the registration and claims process easier. Apart from that, fast and responsive service quality plays a big role in increasing their satisfaction and participation. Overall, these three factors make a positive contribution of 40.5% to the welfare of informal workers in Surakarta. These findings support the government's efforts to increase social protection for informal sector workers, especially for online drivers who are at high risk. This research suggests the need for further outreach, increasing accessibility, and improving service quality to maximize the benefits of the BPJS Employment program for informal workers.