Analisis Bisnis Berkelanjutan Melalui Penerapan Cleanliness, Health, Safety and Environmental Sustainability (CHSE) di Kawasan Wisata  Pantai Batukaras

Dara Siti Nurjanah; Dian Hadiani

Authors

Dara Siti Nurjanah STISIP Bina Putera Banjar
Dian Hadiani Sekolah Tinggi Ilmu Sosial Ilmu Politik Bina Putera Banjar

Keywords:

Cleanliness; Health; Safety; Environmental Sustainability ;Sustainable Business

Abstract

Penelitian ini bertujuan untuk mengkaji secara komprehensif praktik bisnis berkelanjutan melalui implementasi prinsip CHSE di destinasi wisata Pantai Batukaras, Kabupaten Pangandaran. Penelitian ini menggunakan pendekatan deskriptif kualitatif guna memperoleh pemahaman mendalam terhadap isu yang diteliti, dengan memanfaatkan teknik wawancara serta observasi lapangan sebagai instrumen pengumpulan data. Temuan penelitian menunjukkan bahwa penerapan prinsip keberlanjutan memberikan kontribusi positif yang signifikan terhadap masyarakat lokal, kondisi lingkungan, dan sektor usaha wisata. Dari sisi people, meningkatnya kesadaran serta partisipasi aktif masyarakat dalam menjaga kebersihan dan kesehatan lingkungan berdampak pada peningkatan taraf hidup dan kesejahteraan sosial. Dari dimensi planet, berbagai upaya pelestarian ekosistem dan pengurangan limbah telah berkontribusi pada perbaikan kualitas lingkungan pesisir. Sedangkan dalam perspektif profit, implementasi CHSE terbukti mampu menarik lebih banyak kunjungan wisatawan, meningkatkan pendapatan pelaku usaha lokal, serta memperkuat fondasi ekonomi yang berorientasi pada keberlanjutan jangka panjang.

References

Afifah, Shafiyah Komarawanti. 2021. “PENGARUH PERCEIVED RISK TERHADAP TRAVEL INTENTION WISATAWAN KE JAWA BARAT PADA ERA NEW NORMAL.”

Afrimadona, Dimas R., Rafif P. Imawan, I. Ratri, and D. Shanti. 2022. Memaknai Kebijakan Berorientasi Manusia-Sepuluh Pelajaran Berharga Pasca Pandemi COVID-19. Yayasan Pustaka Obor Indonesia.

Ahmad, Upi Sopiah. 2022. “Implementasi Pariwisata Terhadap Perekonomian Indonesia.” Al-DYAS 1(1):81–96.

Angela, Vivi Friskila. 2023. “Strategi Pengembangan Ekowisata Dalam Mendukung Konservasi Alam Danau Tahai.” JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah 8(3):984–93.

Antariksa, Basuki, Tatang Rusata, Dini Andriani, and Rakhman Priyatmoko. 2022. “Quality Tourism in the Emergence of Revenge Travel: A Post-Pandemic Policy Framework.” Pp. 189–201 in International Academic Conference on Tourism (INTACT)" Post Pandemic Tourism: Trends and Future Directions"(INTACT 2022). Atlantis Press.

Baloch, Qadar Bakhsh, Syed Naseeb Shah, Nadeem Iqbal, Muhammad Sheeraz, Muhammad Asadullah, Sourath Mahar, and Asia Umar Khan. 2023. “Impact of Tourism Development upon Environmental Sustainability: A Suggested Framework for Sustainable Ecotourism.” Environmental Science and Pollution Research 30(3):5917–30.

Cardoso, Carla. 2020. “The Contribution of Tourism towards a More Sustainable and Inclusive Society: Key Guiding Principles in Times of Crisis.” Worldwide Hospitality and Tourism Themes 12(6):679–89.

Chan, Janelle, Yixing Gao, and Sean McGinley. 2021. “Updates in Service Standards in Hotels: How COVID-19 Changed Operations.” International Journal of Contemporary Hospitality Management 33(5):1668–87.

Darmaya, I. Gede, Kadek Ayu Ekasani, and Ni Luh Supartini. 2023. “Penerapan Cleanliness Health Safety Environmental Sustainability Di Sektor Pariwisata.” Jurnal Ilmiah Pariwisata Dan Bisnis 2(9):1950–60.

Freeman, R. Edward, Robert Phillips, and Rajendra Sisodia. 2020. “Tensions in Stakeholder Theory.” Business & Society 59(2):213–31.

Fuadah, Ima Najmiatul. 2023. “POTENSI HUTAN MANGROVE NUSAWIRU SEBAGAI KAWASAN EKOWISATA DI DESA CIJULANG KECAMATAN CIJULANG KABUPATEN PANGANDARAN.”

Ivars-Baidal, Josep A., J. Fernando Vera-Rebollo, José Perles-Ribes, Francisco Femenia-Serra, and Marco A. Celdrán-Bernabeu. 2023. “Sustainable Tourism Indicators: What’s New within the Smart City/Destination Approach?” Journal of Sustainable Tourism 31(7):1556–82.

Juhara, Latifah Nurrahmah, and Agam Marsoyo. 2023. “Siklus Hidup Destinasi Wisata Di Kabupaten Pangandaran.” Jurnal Kawistara 13(2):278–94.

Kivits, Robbert, Sukanlaya Sawang, Robbert Kivits, and Sukanlaya Sawang. 2021. “Stakeholder Theory.” The Dynamism of Stakeholder Engagement: A Case Study of the Aviation Industry 1–8.

Li, Qiaoyu, Xiaoyu Wang, Zhangting Chen, and Muhammad Arif. 2024. “Assessing the Conjunction of Environmental Sustainability and Tourism Development along Chinese Waterways.” Ecological Indicators 166:112281.

Maherjoyo, Afnan, and Lailatul Qadariyah. 2022. “Analisis Destinasi Wisata Religi Menjadi Destinasi Wiasata Sesuai Standar Sertifikasi CHSE (Cleanliness, Health, Safety, Environment Sustainability)(Studi Kasus Wisata Religi Makam Syaikhona Kholil Bangkalan).” Kaffa: Journal of Sharia Economic & Bussines Law 1(3):15–28.

Malik, Yusuf Idrus. 2022. “Kerja Sama Indonesia-Tiongkok Dalam Upaya Pemulihan Ekonomi Nasional Indonesia Pasca Pandemi Covid-19.” Jurnal Sentris 3(1):74–89.

Mandić, A., and J. Kennell. 2021. “Smart Governance for Heritage Tourism Destinations: Contextual Factors and Destination Management Organization Perspectives.” Tourism Management Perspectives 39:100862.

Palupiningtyas, Dyah, and Heru Yulianto. 2021. “Peningkatan Kemampuan Penerapan Chse Bagi Pengelola Homestay.” JMM (Jurnal Masyarakat Mandiri) 5(2):539–47.

Polonia, Betti Ses Eka, and Ahmad Ravi. 2021. “Pengembangan SDM Pokdarwis Desa Wisata Sungai Awan Kiri Melalui Clean, Health, Safety, and Environmental Sustainbility (CHSE).” Dinamisia: Jurnal Pengabdian Kepada Masyarakat 5(2):511–19.

Prawira, Mega Fitriani Adiwarna, Aura Bulan Andhara Prawira, and Eko Susanto. 2024. “Community Empowerment On Sustainable Outdoor Recreation In Pangandaran Tourist Destination.” Co-Value Jurnal Ekonomi Koperasi Dan Kewirausahaan 15(4).

Putri, Agustina Eka, Ute Lies Siti Khadijah, and Evi Novianti. 2020. “Community Empowerment in the Development of Mangrove Tourism in Batu Karas of Pangandaran, West Java.” Geo Journal of Tourism and Geosites 31(3):972–78.

Sanders, Nada R., and John D. Wood. 2024. Foundations of Sustainable Business. John Wiley & Sons.

Sari, Putu Yunita Wacana, Komang Again Pretty Teja Sari, and Ni Wayan Wahyu Astuti. 2023. “Stakeholder Involvement in Implementing CHSE-Based Health Protocol in Penglipuran Tourism Village.” International Journal of Glocal Tourism 4(1):42–61.

Streimikiene, Dalia, Biruta Svagzdiene, Edmundas Jasinskas, and Arturas Simanavicius. 2021. “Sustainable Tourism Development and Competitiveness: The Systematic Literature Review.” Sustainable Development 29(1):259–71.

Sudarmayasa, I. Wayan, Evi Setiyowati, Sabalius Uhai, and Krishna Anugrah. 2022. “The Effect of Location on the Marketing of Sustainable Community-Based Tourism Destinations in the Pela Tourism Village.” Pp. 723–28 in International Conference on Applied Science and Technology on Social Science 2021 (iCAST-SS 2021). Atlantis Press.

Sugiyono, P. D. 2019. “Metode Penelitian Pendidikan (Kuantitatif, Kualitatif, Kombinasi, R&d Dan Penelitian Pendidikan).” Metode Penelitian Pendidikan 67.

Syahputri, Rissa Dwi Indah. 2023. “Analisis Komunikasi Krisis Kementerian Pariwisata Dan Ekonomi Kreatif Pada Masa PPKM Darurat (Analisis Framing Melalui Website Resmi Kementerian Pariwisata Dan Ekonomi Kreatif Pedulicovid19. Kemenparekraf. Go. Id).”

Szromek, Adam R., Daniel Puciato, Julita Izabela Markiewicz-Patkowska, and Nazan Colmekcioglu. 2023. “Health Tourism Enterprises and Adaptation for Sustainable Development.” International Journal of Contemporary Hospitality Management 35(1):1–25.

Taib, Zulkifli, and Tavi Supriana. 2020. “Perspektif Ekonomi Pada Era New Normal Pasca Covid-19.” Akses: Jurnal Ekonomi Dan Bisnis 15(2).