Implementasi Digital Marketing Untuk Meningkatkan Penjualan Produk Fashion Pada PT Asoheh Jaya Abadi

Ahmad Soheh; Lilis Karnita Soleha

Authors

Ahmad Soheh Universitas Teknologi Digital
Lilis Karnita Soleha Universitas Teknologi Digital

Abstract

This study discusses the implementation of digital marketing at PT Asoheh Jaya Abadi which has been proven effective in increasing sales of fashion products through the use of various digital platforms. The research design used in this study is qualitative descriptive research. The results of the study are that the company utilizes popular marketplaces such as Shopee, Lazada, and Tokopedia as well as social media such as Instagram and Facebook to reach a wider audience and increase product visibility. The promotional strategies implemented, such as strikethrough price designs, free gift offers, and interesting content, have succeeded in increasing sales. This study also found that the main supporting factors include choosing the right platform and an effective content strategy. However, there are inhibiting factors such as changes in algorithms, limited advertising budgets. Overcoming these factors requires rapid adaptation, investment in training, and careful budget management. The recommendation in this study is to optimize the digital marketing budget by maximizing advertising efficiency, evaluating the effectiveness of promotional content. This is expected to increase the effectiveness of digital marketing strategies and encourage sustainable sales growth at PT Asoheh Jaya Abadi.

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